You might think that writing content for your own business makes sense; after all, who knows your business better than you?
But ask yourself if you’re really creating amazing headlines that draw readers to your stories, are you including compelling benefits that readers simply can’t resist, and do you have strong calls to action?
If the answer to any of these questions is no, then keep reading.
Sometimes it does make sense to do the writing yourself, but there are situations when you’ll save yourself time, money and a bucket load of stress by engaging a professional copywriter to create the content for you.
For many people, the thought of having to write a blog, an article or a newsletter is about as appealing as a visit to the dentist.
Focus instead on what you’re good at and leave the writing to someone who has a passion for words. After all, your company won’t be able to communicate just how fantastic your products or services are if you don’t have strong writing skills.
Copywriters know that the more you tell, the more you sell, and so if the content you create is the highest quality, the more trust and connection you build with customers.
In simple terms, to write amazing content, you need to understand the strategy and business purpose behind all the copy you create; what are you writing and what do you want to achieve? This is also true even if you aren’t doing the actual writing.
Perhaps you need to create interesting, engaging content for a daily blog, or perhaps you need to write a sales letter which will convert potential leads into customers, or maybe you need help with website content which will rank well in search engine results.
A professional copywriter has the expertise required to write content in different forms and for different scenarios.
No one knows your business better than you, and that’s the reason why it can be so hard to write high-quality content. No doubt there’s been blood, sweat and tears poured into making your products or services fantastic and you understand intimately all the details behind the scenes.
But these are all features of your business and customers don’t care about any of this.
Customers want to know what benefits they’ll gain from using your products or services, and this is where someone who is removed from the business can be just what you need.
A professional copywriter will not only be able to communicate the most important benefits to customers, but they’ll also be able to help you figure out just exactly what these hidden treasures are.
If you’ve got a product launch or an important marketing campaign coming up, you need to make sure your copy makes a great first impression, which means you need:
Professional copywriters are perfectionists about words and language; and they’re obsessive about tone, structure and grammar.
If this doesn’t sound like you, it’s best to engage a professional copywriter.
Although a copywriter will make your business sound fantastic with their words, you’re still the one who’s ultimately responsible for your story; you know the customers you want to reach and you know all the little details about your business that will ultimately make your copy more interesting and engaging.
So, who’s a professional copywriter you can trust to turn your story into content that shines and will leave your readers begging for more? It’s simple, you contact me, Holly Latham at Holly Latham Copywriter.
Go on, take the plunge and give me a call or send me an email and let’s have a chat about your business needs. Who knows, it may just be the best decision you’ve made today!